SP4 ou SP5 Luxury Brand Communication & Marketing

Sup de Pub  – Paris

Présentation et programme de la formation

Brand Strategy / E-business / Events

France is a clear world leader in all things luxury making a Luxury Brand Communication program a perfect fit for INSEEC School of Communications with its Paris location and its connections with industry professionals. This city is the perfect place to learn about luxury market through classes and projects as well as visits.

This program teaches students to define a corporate business strategy and to coordinate the implementation of marketing and communication actions using the specific codes of the luxury sector. Recruiters are thrilled that our graduates have mastered, by the end of this program, the codes and specific tools used across all luxury brand markets.This 4 th year program is the first step into the world of luxury. It explores various topics such as brand management, product development, media and strategic planning, digital marketing, public relations, merchandising, event planning through the lens of luxury brands. There is a strong focus on fashion, fashion accessories, and watches with courses dedicated to the Luxury hotels sector as well. Other topics include design, well-being and, of course, the food industry (wine and champagne).

This master allows students to manage customer relations, but also to manage a budget in their campaign. At the end of the year and thanks to all the school projects, they also can coordinate a team.

This program taught completely in English is delivered by professionals working in the luxury field both in France and abroad which allows our students a behind the scenes view of a luxury workplace and while at the same time building their professional networks. Our alumni are working in world-renowned luxury brands and boutique agencies specialized in the luxury sector.


SP4 : Bac+3, B2 Level, TOEIC 680, good general culture and communication culture

SP5 : Bac+3, B2 Level, TOEIC 680, good general culture and communication culture


Les détails du programme

Les cours


100% anglais

Rentrées et rythmes d’études

Intake in September :

4th year Planning SP4

  • From September to January : Courses (work-study contract is possible)
  • From January to August : Internship

Intake in September

5th year Planning SP5

  • From September to January: Courses (work-study contract is possible)
  • From February to August : internship
  • September : Defense of the capstone project

Les opportunités & débouchés

Director of Communication

Director of Marketing

Strategic Planner

Social Media Manager

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Taux de réussite
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Taux d'employabilité (insertion à 6 mois, sauf poursuite d'études et année sabbatique)


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