SP4 ou SP5 Luxury Art & Fashion Marketing
Sup de Pub – New York
Présentation et programme de la formation
Creativity / Digital Marketing / Entrepreneurship
In the luxury market, selling a lifestyle and tapping into the aspirations of consumers is a motivation to buy often as significant as product innovation and quality. As a result, communication has long been a fundamental cornerstone of any luxury business.
Marketing luxury products and services presents a number of unique challenges, including the nature of the target market, the importance of establishing a strong relationship with customers, the critical role of brand image and the nature of the distribution system.Where once luxury marketing focused on print media and unilateral broadcasts by a brand, today it seeks to create a dialogue between brand and consumer. Traditional media, remain in effect, but the digital and non-media strategies such as sponsoring and events have developed significantly. Confronted with these changes and new technologies, the luxury industry is developing new strategies, in terms of digital, connected objects or experiential merchandising. Students can define the brand strategy. They know how to develop and manage the brand’s marketing strategy.
This new program developed by Sup de Pub and the ESCE with our partner Baruch College aims to cover all the communication aspects of luxury sector to allow our students to fully understand the evolving luxury market our program covers a diverse array of topics including: American Luxury Markets, Creative Communication, Digital Marketing, Entrepreneurship and Leadership Skills with specific focus on their application in the luxury sector; particularly in the areas of fashion and the arts. Students can also develop and manage the communication strategy for the brand. At the end of their training, they know how to manage a department and lead a team.
SP4 : Bac+3, B2 Level, TOEIC 680, good general culture and communication culture
SP5 : Bac+3, B2 Level, TOEIC 680, good general culture and communication culture
Les détails du programme
Rentrées et rythmes d’études
Intake in September
4th year Planning SP4
- From September to January : Courses
- From January to August : Internship
Intake in September
5th year Planning SP5
- From September to January: Courses
- From February to August : internship
- September : Defense of the capstone project