MSC2 Cultural Heritage en anglais
INSEEC MSc & MBA – Bordeaux – Lyon – Paris
Présentation et programme de la formation
Since 1968, ESCE’s mission is to prepare managers who are specialized in the international development of businesses in a complex and globalized world, while respecting and promoting ethics, diversity and cultures. ESCE is distinguished with the label « Bienvenue en France» for the quality of welcome offered to international students.
ABOUT THE SPECIALISATION Cultural Heritage Management :
This program provides a broad spectrum of aspects related to cultural heritage, including art history, aesthetic theories, management, marketing and identity issues. Students gain insights into the business of culture and the culture of business. An important part of this MSc is to discover the history and codes of luxury houses. Sectoral expertise combined with numerous practical scenarios gives students a legitimacy that goes beyond the simple mastery of marketing techniques.
Prérequis
Admissions with a 4 year bachelor degree (240 ECTS)
Proof of English Level (Toefl (IBT) 80, IELTS 6, Toeic 785)
Les détails du programme
Multiple synergistic effects between corporations and cultural organizationsare presented and analyzed in the perspective of societal value creation. The hands-on experience of the Capstone projects affords the opportunity to put theoretical concepts into practice. In-class teaching sessions are supplemented by online resources.
Language skills
- Persuasive communication
- Optional: an additional foreign language
Professional skills
- Integrated Marketing Communication
- Marketing in a Digital World
- Fundraising techniques, crowdfunding, private-public partnerships, grant writing, including the legal environment
- Cultural sponsorship as a marketing and communication tool (Cause-related marketing, co-branding, etc.)
- Innovative tools applied to cultural heritage management (innovation, management training, blockchain - common classes with blockchain MSc)
- The valorization of cultural heritage in the Arts and Business
- Techniques of Cultural Management
- CAPSTONE: Case study: develop a fundraising plan for a cultural organization
- Thesis methodology
Soft skills
- Soft skills development & assessment
- Soft skills re-enforcement
- Behaving Ethically, Promoting sustainability & Fostering an inclusive environment
- Leadership and Team Development
Language
100% English
Rentrées et rythmes d’études
- Intake : Septembre
- Campus : Paris (France) for the MSC2
- Fees : 11850 euros
« Profound transformations are currently taking place in the cultural heritage sector. As public subsidies for heritage programs are declining, cultural organizations such as museums, theaters, and national monuments increasingly adopt innovative marketing and communication strategies. Conversely, businesses allocate ever more resources to promote their own cultural heritage or support cultural organizations to generate positive reputation through philanthropic initiatives. The MSc program embraces the multiple opportunities that arise from these winwin partnerships between businesses and cultural organizations, which generate societal value and goodwill, while keeping history alive!
Angela Bargenda, PhD Professor of Marketing, ESCE MSc Coordinator Research areas: Cultural heritage, Marketing and Communication
