MSc Luxury Brand Management
INSEEC MSc & MBA – Bordeaux – Paris
Présentation et programme de la formation
« Today’s luxury industry is growing fast and is truly global. Companies, both individual brands and large groups, are looking for international managers to drive their growth worldwide. This program is taught in English and offers acknowledges to mainstream areas such as cosmetics, jewellery, perfume, personal goods, accessories, hospitality, gastronomy, wine and spirits. It also touch on some more unusual aspects that we’ve added to the program in recent years, such as, travel by private jet, art and auctions, the yachting industry and an introduction to diamonds. It is designed to give students the necessary skills to work in this challenging and increasingly complex environment.
We welcome students from around the world, and immerse them in all aspects of the luxury industry. Seminars are led by luxury professionals and are supplemented by visits to leading companies across all sectors of the industry. An important feature is our program of field visits during which students are introduced to key players and gain first-hand experience of luxury companies.»
Prérequis
Les titulaires d’un BAC+ 3 peuvent candidater en MSc 1re année, les titulaires d’un BAC+4 directement en MSc 2ème année.
Les détails du programme
Les cours présentés ci-dessous sont donnés à titre d’exemple, ils peuvent varier légèrement selon le campus d’enseignement. Le contenu des cours est adapté chaque année aux évolutions du marché et est mis à jour avant chaque rentrée.
Programme 1ère année
- Luxury Brand Management
- Fashion Consumer Insights & Research
- Art of Selling in Luxury
- International Marketing in Luxury
- CSR in Luxury
- Social Media
- Photoshop / InDesign
- Retail Management
- Digital Marketing
- History of Luxury
- Brand Content
- Cross Cultural Management
- Luxury Business Management
- Cosmeticcs & Fragrances Management
- Fashion, Art & Society
- Communication in Luxury
- Luxury Consumer Behaviour
Programme 2ème année
- Introduction to Prestige and Luxury
- Consumer Behavior: an In-Depth Approach
- International Marketing and Brand Management
- Communication Strategies in a Global Environment
- Digital Media & Online Luxury
- Financial Management and Strategic Planning
- Supply Chain Management
- Organization & Human Ressources Management
- International Negotiation Strategy
- History & Evolution of the Perfume Industry
- Cosmetics & Perfurme
- Jewelry & Watches: an overvie of trends and strategies of internationalization
- Luxury Gastronomy, Wines and Spirits Marketing
- Gastronomy and New Trends
- Wine & Spirits Marketing
- Oenotourism
- Luxury Hospitality
- Luxury Travel & Tourism
- Art & Auctions
- Brand Content
- Luxury Retail
- Visual Merchandising
Langues
Les cours peuvent être complétés par des modules transversaux en fonction des campus (missions consulting, conférences métiers, etc.).
Rentrées et rythmes d’études
- Septembre/Octobre
- Février/Mars
Afin de vous assurer que le programme ouvre bien lors de notre rentrée décalée de février/mars, nous vous invitons à contacter le service des Admissions.
Apprentissage ou professionnalisation
Le contrat d’alternance doit obligatoirement être signé pour une durée de 24 mois ou 18 mois pour les rentrées décalées de Mars (poursuite d’études en MSc2).
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